What is Marketing?

Social media influencers. TV commercials. Email advertisements. Newspaper stories. YouTube Pre-roll. Radio spots. Click bait ads. Every day we are all bombarded with hundreds of ads just by simply moving through the world. But what makes an ad great? What makes someone remember your brand?

Well, it’s all about understanding who your audience is, where they are, and how to deliver the right message at the right time, to make them click that BUY NOW button. We are all guilty of that one instagram ad that got us when we were most vulnerable! “But how did they know I was just looking for non-alcoholic tequila for dry January?!”

Having been in the trenches with so many different brands, we can be the first ones to put our hand up and say - marketing means so many different things, to so many different people. Depending on your brand’s goals, audience, budget, resources - there is a marketing mix that will make sense for your brand.

BUT you might ask - Do I need it? Should I hire an agency or bring some one in-house? How much should I spend per month?

These are all valid questions that we are happy to answer! It is not a one size fits all approach and just like any good investment, it takes a little bit of research and soul searching to get to the right recommendation. The Cereus team is here to help. No matter if you are a new brand or well established one - we will get creative, get scrappy, and have some fun bringing your vision to life.

You can learn more about the services we offer or drop us a line to set up an intro.

We can’t wait to meet you!